BUSINESS WRITING - LITERACY FOR THE DIGITAL AGE: Working people today are faced with more distractions and more ways to communicate than ever before. Some clients prefer to communicate through social media channels; others use email; others use collaborative technologies like Slack and Yammer; still others prefer texting and SMS; still others stick to the phone, written correspondence and face-to-face meetings.
Literacy in the 21st Century refers to more than simply being able to read and write; it is about being able to process information effectively, in smaller pieces, in shorter timelines, and from numerous sources, while still being able to represent the company and its reputation with quality written and spoken communication skills.
Our Business Literacy workshop teaches students how to manage both time and messages in a way that keeps their business healthy and vibrant.
The Principles of Effective Written Communication
- Defining a key issue/purpose
- Knowing the audience
- Developing the idea
- Choosing the correct medium
Outlines and Planning
- Creating the message
- Layout and design issues
- A painless grammar refresher
- Proofing: techniques
- Business Letters
- Memos and informal short reports
- Reports, including using executive summaries
- Technical Writing
- PowerPoint Presentations
- e-Mail procedures and etiquette
Specific Message Types (The Direct Request, The Persuasive Message etc.)
- Communicating by text, SMS BBM or email - which is better?
- Communicating in collaborative environments such as SharePoint and Slack
- Understanding the strategic importance of staying tuned in to Social Media (for business reasons).
- Using Social Media technologies such as FaceBook and Linked In as direct communication tools with clients.
- Using PowerPoint - is it still relevant? What are audiences looking for?
- Blackberrys and Smartphones - how many ways can they improve communication and productivity.
- How and why Twitter works as both a newsfeed, a customer service tool, a focus group and a PR tool
- Dealing with issues: being overwhelmed by technology
Timelines, and the speed of expectation
Formulating strategies for communicating: which media to use with distinct demographics
Our sessions are interactive, using anonymous case studies drawn from the pre-course assessments, and participants are encouraged to work through and solve their time problems according to the principles of effective Adult Education.